We get a diamond called Mutti.
The international jury of Pentawards, the first worldwide competition devoted exclusively to packaging design, has announced the 2018 winners: Mutti Special Edition won the Diamond Pentawards 2018, first time ever for an italian design agency. We are very proud of this!
And what a great location: this year, the 12th edition of the Pentawards was held at the iconic Solomon R. Guggenheim Museum in New York.
” …When choosing the Best of The Show – Diamond Pentaward winner, the jury and its president have a transparent ability to reach a unanimous decision with little or no effort every year. Mutti, the 2018 Best of the Show – Diamond Pentaward winner, designed by the Italian studio Auge Design, presented no challenge to this year’s jury, by giving them no alternative but to award it with nothing less than the highest level of recognition for packaging design accredited by Pentawards. The limited-edition range of traditional Italian tomato-based ingredients have been given a new lease of life, with a blend of past and future through an intricate system of symbols, that not only represent the different types of tomatoes and sauces in the range but that also become a powerful pattern, resonating throughout the entire range. Starting from the original format, the range has been adorned with a new glamorous and luxurious feel, with a high-end gold foil finish contrasting with the ivory silkscreen surfaces. This is a design that will now join an exclusive Pentawards club, being only the 13th recipient of the Best of The Show – Diamond Pentaward crown since the Pentawards begun.”