Welcome to a world where tradition, technology and love for good things produce 100% natural biscuits every day. We developed a new identity, a new range of packs and much more with a strong goal: to tell everybody about Cabrioni’s genuineness.
Located amid the hills of Emilia Romagna, Cabrioni is a cookie brand with a strong and unique passion for nature and traditional methods. Cabrioni products preserve an authentic homemade taste because they’re prepared with just a few genuine ingredients that you can always trust.
Give the brand a whole new look, from the logo to the products’ packs, leaning on the principles the company was founded on: genuineness, healthiness, authenticity.
We went for a representation of each product in its familiar environment through the placement of the products inside an illustrated context which tells the consumer something about the biscuit. Colors and subjects are different among the variety of the materials, but they create a strong family feeling when all together.
Restyling of the identity, realization of a wide range of packs, BTL materials and merchandising.
/ Each pack has its own landscape that enlightens the strong connection between brand and its territory.
/ On the back a taylor-made storytelling with a positive and friendly tone of voice brings out the ingredients.