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Castello Black

Between mass market and the niche market of artisanal breweries. An evolution on the brand labels to enhance the brand consistency in the market.

More Info
Client

Birra Castello. Established in 1997, it’s a young and growing brand in the Mass Market Retailers channel.

Assignment

Second phase of the process to strengthen the brand and increase its brand awareness.

Solution

Keep the position within the MMR, and, in the same time, get closer to the niche market of artisanal breweries.

Process

Restyling of the labels, and the creation of a unique bottle, with a distinctive format (50cl instead of classic 33/66cl), made in collaboration with Studio Pininfarina.

Year / 2014
Credits /

Bottle Design: Pininfarina Studio

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Castello
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Dolomiti
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Auge Design Srl

Address /
Via Gino Capponi, 26
50121 Firenze – Italy

Contact /
+39 055 0604190
info@auge-design.com

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Auge Design is proudly partner of Auge Headquarter