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50121 Firenze – Italy

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/identity /packaging /digital
Fast & Fresco

Fresh soups to warm up in the microwave? A new Brand is born. From name and logotype, to the design of the entire range of packs. A contemporary project where style meets the product freshness. Impacfull and suddenly successful.

More Info
Client

Fast & Fresco. Young brand operating in the vegetale market distinctive of its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients. 

Assignment

Build the brand from its foundation, find a name that reflects its philosophy, and place it in the position of a cool and contemporary product of high quality.

Solution

Take advantage of the distinctive traits of the brand, being fast and fresh, and build the identity around them, with a design and photography of north european feel, to give the meals an elegant but warm and appealing look.

Process

Creation from scratch of all brand elements, from the name and the logo to the packaging and the website.

Year / 2016
Credits /

Photographer & Food Stylist: Claudia Castaldi

Awards /

The Dieline
Packaging of the World
Silver @ADCI 2017

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Auge Design Srl

Address /
Via Gino Capponi, 26
50121 Firenze – Italy

Contact /
+39 055 0604190
info@auge-design.com

Follow /
LinkedIn
Behance
Instagram

Auge Design is proudly partner of Auge Headquarter