Kinder Emojoy collection was born from Kinder Joy’s 2018 theme: Emoji® icons. In the collection, emojis became the visual for both eggs design and communication materials.
Ferrero is an historical Italian food company specialized in confectionery products, recognized worldwide as the most reliable brand and with the best reputation.
Development of the 2018’s collection of Kinder Joy, a summer version of the Kinder Surprise egg, customized in collaboration with Emoji®: the worldwide reference for icons and smileys.
We thought of a concept to work on: “Say it your own way”, which also became lead claim of the communication campaign. To make the eggs narrate the concept, the shelves were customized with the mouths of 8 different Emoji® subjects. This allows an interaction between the consumer and the product, that became this way interactive and playful.
Creation of 8 different eggs subjects, as long as the development of different other packagings and communication materials (displays, multipacks, etc.).