A brand from the ’60 moves forward to an healthier positioning.
Grissani is a brand born in the ’60 which joined lately the Morato Brand family. Thanks to the Morato expertise and distribution, Grissani is now reaching a wider target throughout Italy.
Re design of the pack, making it more contemporary, keeping some elements from the past and aligning it with the Morato brand. 3 different references, for 3 different ingredients.
A pack which looks like a typical italian grissini-from-bakery pack. Thanks to the upper transparent side, the sticks looks like coming out from the matt pack below.
Creation of transparent/matt pack, divided in two by different look and texture.