/ There is a special range in the Bahlsen portfolio that inspires jingle bells, smells of cinnamon and that Santa Claus would love to carry on his sleigh. Oh, oh, oh it’s the seasonal range!
The German family enterprise Bahlsen is an international sweet biscuit manufacturer. In Germany Bahlsen is the most successful manufacturer in this market and with the brands BAHLSEN and LEIBNIZ market leader. Also throughout Europe, Bahlsen is one of the most successful sweet biscuit companies. The company’s roots go back to 1889, when Hermann Bahlsen founded the “Hannoversche Cakes-Fabrik H. Bahlsen” and employed ten people. Today, more than 130 years later, the company has an international presence with its biscuits, waffles, chocolate bars and cake, employing 2,750 people, with a turnover of 540 million euros in 2019.
Along with the global relaunch We were asked to rethink the Seasonal range. It is a range that covers the most traditional and classic products of the german Christmas and Winter time. We needed to follow the new design but at the same time find a different, more festive solution.
We approached the product packagings as they were presents under the Christmas tree: colorful, joyful and precious. A rich color palette was the starting point for packaging backgrounds that are always an explosion of bright colors and where the signature and text are golden. The additional twist that confer a sort of magic festivity is a spontaneous golden dot pattern that reminds of the snow.
Each product has its own bold background color and we distinguish flavors trough the usage of corresponding colored sticker carrying seasonal greetings along with flavor indications. Golden signature and snow are the major elements defining the range.
Biscuits & cakes photos: The Food Pirate