To spread the image of a youthful and self ironic brand we converted its weakness of lacking a history into its point of strength. Communication on collars became strategic for the launch. Cheers!
Birra Castello. Established in 1997, it’s a young and growing brand in the Mass Market Retailers channel.
Strengthen the brand, making it cool and contemporary within the MMR through the use of impactful graphics which increase their brand awareness.
Put to use every available element, both graphic than conceptual, to spread the image of a youthful and self ironic brand that converted its weakness of lacking a history into its point of strength.
Restyling of the logo and the labels, the creation from the scratch of a new bottle, exclusively designed by Giugiaro and different from all the others in the market, and the original use of the printed collar on the neck where are placed all the the copy ads of its communication campaign.