A cheese snack you can’t resist wrapped in a stunning colorful packaging. This is how we imagined Groksi’s new look.
Born in 1957 as a small food cooperative based in Bologna, in the last over 60 years Granarolo established itself as the biggest Italian diary producer group. Today, the Granarolo Group counts 15 plants all over the Country, 3100+ employees and collaborates with more than 700 farmers in 12 Italian regions, representing the 30% of the national alimentary milk production, working on estimated 8,5 millions quintals of product every year.
Renewing the look of a new flagship product, through the redesign of both the product’s visual identity and the packaging design, conferring it a contemporary and appealing look.
We designed a playful and dynamic identity, with a bold visual presence, to underline the pop and young tone of voice of this product. The visuals are playful and rich in color, with an explosive chromatic palette where the colours play with the product’s photographic image. This product identity has later expanded to other packaging formats and product variants.
Restyling of product’s identity and packaging, through the design of four main references in multi and mono pack sizes; expansion of the product identity on three other formats and product types (with their own ranges); design of communication materials such as secondary packaging, flyers, stoppers and displays.