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Morato Grissani

A brand from the ’60 moves forward to an healthier positioning.

More Info
Client

Grissani is a brand born in the ’60 which joined lately the Morato Brand family. Thanks to the Morato expertise and distribution, Grissani is now reaching a wider target throughout Italy.

Assignment

Re design of the pack, making it more contemporary, keeping some elements from the past and aligning it with the Morato brand. 3 different references, for 3 different ingredients.

Solution

A pack which looks like a typical italian grissini-from-bakery pack. Thanks to the upper transparent side, the sticks looks like coming out from the matt pack below.

Process

Creation of transparent/matt pack, divided in two by different look and texture.

Year / 2018
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Cabrioni Biscotti
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Auge Design Srl

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Via Gino Capponi, 26
50121 Firenze – Italy

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+39 0550209446
info@auge-design.com

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Auge Design is proudly partner of Auge Headquarter