Assignment: rejuvenate the brand image of the historical italian oil brand. From logo to labels, we made a trip through italian good taste. We built a family feeling extremely powerful on shelves.
Sagra. Historical brand in the olive oil production, amongst the most important italian brands.
Rejuvenate the brand image, create a stronger visual impact and unify the different products to be recognized as part of the same family.
Creation of a new graphic label system, characterized by a diagonal band, recalling the appearance of an heraldic coat of arms, like the castle that is present in the logo. The band also changes color in relation with each product.
Restyling of the logo and creation of the new label system.