Penti launches Penti Young. A collection for the younger side. A colorful, sparkling identity that ignite a new energy in the stores, with ‘corners’ specifically designed for a 7/13 y.o. consumer target.
Penti is the second largest manufacturer in Europe as well as the manufacturer of world’s several well-known brands targeting women and girls with men’s socks, homewear & activewear, intimates and beachwear lines. They currently have a total of 300 stores across Turkey, 106 stores in 29 different countries and have exports to 43 countries. The number of stores is continuously growing and being complemented by sales offices located in the United Kingdom, Romania, Ukraine and Spain.
Creating a new bold identity for the Penti kids department – detached from the mother brand – with a fresh and contemporary tone of voice suitable for the new in-store concept.
Giving an international appeal through a minimal graphic approach using vibrant colors and geometrical visuals. We reorganized all the products categories with a colors system in order to have a bold impact on the shelves of the store making a playful and easier consumer experience.
Creation of the new logo from scratch and a new packaging line, setting up the definition of the new brand guidelines, including the research of a new brand palette and graphic format to use for the current and up-to-come campaigns and in-store materials.
Photographer: Federico Leone