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/identity /packaging
Sammontana Gruvi

/ Packaging design for a new, surprising ice cream bar by Sammontana. Put some groove in your gelato!

More Info
Client

With over 70 years of history in ice cream making, Sammontana is the Italians’ favorite industrial ice cream and frozen goods brand. The Group operates in 5 production sites around the country and counts over 1000 employees. Sammontana indubitably means Italian Summer.

Assignment

Create the identity of a new surprising ice cream bar: it’s soft, it’s creamy, it’s crunchy. Three different feels for this unexpected and irresistibly yummy gelato. Express the personality of the product and its Italian “artisanal” quality.

Solution

We chose the product name thinking the different tastes of the ice cream as a groovy beat. The logo design, the typography, the shooting art direction, they all express the idea of movement and the exuberance of the ice cream and its contrasts. Smooth colors on the background and a “soft touch” finishing for the pack oppose a bold blue (brand color) typography, a catchy type and a high-contrast photography. The result is a striking pack that embodies the essence of the ice cream and that feels as inviting as its content!

Process

Creation of naming, type design for the logo of the product, following art direction of the photographic shooting of the still, definition of the color palette for the four packaging references.

Year / 2020
Awards /

Pentawards 2021 Gold
The Dieline 2021 Silver
ADCI 2020 Silver

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/ “it’s soft, it’s creamy, it’s crunchy: in every bite, a revelation of taste.”

/ Related case
Sammontana UAU! Bars
/packaging
Sammontana UAU!
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Sammontana cakes
/packaging

Auge Design Srl

Address /
Via Gino Capponi, 26
50121 Firenze – Italy

Contact /
+39 0550209446
info@auge-design.com

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Behance
Instagram

Auge Design is proudly partner of Auge Headquarter