/ Since 1912 the Italian brand Tonno Moro means high quality tuna while respecting the sea through 100% sustainable fishing practices. For them, we designed a whole new brand identity as fresh and clean as their fish.
Tonno Moro is an historical Italian brand born in 1912. Since then, Moro is known for the quality of its fishes and, above all, for the 100% sustainable fishing techniques and methods, and for promoting the value of label transparency. Also, thanks to their long experience, they developed new special cooking techniques, like the one that reproduces the traditional “en papillote” cooking.
Rejuvenate the identity and the pack of a brand that since 1912 is synonymous with care and attention in choosing the fish in full respect of the environment. Thanks to these characteristics, it has always been associated with wellbeing, from the sea and for the sea.
A bold typography and fresh colors make the packs stand-out on shelves and creating an highly recognizable brand.
Restyling of the logo and packaging labels and clusters.