Brancamenta Identity Retouch

Brancamenta is an iconic Italian brand, part of the Branca family, renowned for its high-quality liqueurs. Introduced in the 1960s, it is crafted with Piedmontese peppermint and a secret blend of herbs and spices.

In the context of an expanded communication initiative, the brand identified the need to slightly refine its logo and brand assets to enable their use in a more contemporary manner.

To achieve the proposed objective, work was carried out on the logo and its formatting, including the introduction of a new compressed logo that transforms BRANCAMENTA into an onomatopoeic chill: BRRR®. Additionally, historical elements of the brand’s visual identity were revisited and paired with a renewed color palette, bringing a sense of freshness back to the brand’s image. Or better yet, chills.