Caffè Vergnano Riserva Torino

Founded in 1882, Caffè Vergnano is Italy’s oldest family-owned coffee company. Born in Piedmont and deeply connected to Turin’s historic coffee culture, the brand blends over a century of expertise with a strong commitment to quality and sustainability, operating today on an international scale while remaining true to its origins.

The assignment was to create a new premium export bean range for Caffè Vergnano, repositioning the brand in international retail markets. The goal was to align the retail offer with the brand’s premium Ho.Re.Ca. positioning, using packaging as a key driver of differentiation, clarity, and perceived quality.

Caffè Vergnano has always shared a deep and authentic bond with the city that shaped its identity: Turin. This project was conceived to celebrate the brand’s long-standing heritage while highlighting the cultural and aesthetic influence that the Piedmont capital has had on its evolution. To showcase the excellence of Caffè Vergnano on an international stage, the project draws inspiration from the brand’s Italian roots and its inseparable connection to Turin—a city synonymous with elegance, charm, and precision, internationally recognized for its historic coffee culture. Riserva Torino emerges as a refined expression of this legacy, capturing the very best the city has to offer: tradition, quality, style, and meticulous attention to detail. A visual and sensory narrative designed to elevate the brand, transforming Turin’s heritage into a distinctive mark that resonates with a global audience.