ELECTA

Ferrarelle is one of the iconic brands of Italian excellence in the mineral water category. Originating from the historic Riardo spring in southern Italy, it is renowned for its naturally sparkling water and its distinctive mineral profile, shaped by a slow journey through ancient geological layers. For over a century, Ferrarelle has been committed to protecting and enhancing this unique natural resource, bringing an unmistakable taste and a promise of quality and authenticity to tables in Italy and around the world.

Ferrarelle entrusted us with the launch of Electa, a new premium still water dedicated exclusively to the foodservice channel. The objective was to strengthen the brand’s presence in the AFH segment by completing the portfolio alongside Maxima and the iconic naturally sparkling Ferrarelle, introducing a product able to express elegance, exclusivity, and a forward-looking vision.

We developed a positioning that defines Electa as a precious, refined, and unique water. The visual identity is built on a balance between essentiality and sophistication: a minimal label enhanced by a silver frieze, a distinctive color conceived to become a symbol of quality, and a visual language that captures, in every detail, the pure and unspoiled beauty of its natural source.