Baho

Baho is a global company specializing in maternal and infant care, combining technological innovation and natural parenting to enhance children's well-being. With renowned brands such as KUB and CROWNED LOVE, it offers scientific solutions and services for parents. Its operations span over 130 countries, establishing it as an industry leader.

Baho undertook a comprehensive rebranding initiative, aiming to refresh its identity with a modern logo, updated color palette and icons, plus a refined typography. This transformation enhance its contemporary appeal and establish a distinct, cohesive visual presence that reflects its dynamic role across industries.

We began with the central element, the logo, refining and modernizing it to make the brand more contemporary and recognizable. The entire visual identity incorporates bold shapes and symbols paired with a vibrant color palette, aiming to project the image of a major global company while preserving the human touch inherent to the maternal sector.