GOVA GROUP

GOVA (formerly Valgosa) is a Spanish company with over a century of expertise in selecting, refining, and distributing high-quality saffron and spices. Founded in 1912 and still family-owned, it operates in more than 35 countries through its brands TAJ MAHAL and SAFINTER, especially strong in the Middle East and Asia. Its quality is ensured by globally recognized certifications and a rigorous selection process. Today, the company is expanding its portfolio, developing tailored products and strategies for different markets and channels.

With the brand entering new categories—from confectionery to skincare—the goal was to define a unified brand image that brings clarity and impact across all product lines.

Inspired by GOVA’s mission to transform everyday moments into sensory experiences, the new branding elevates the company’s heritage with a contemporary approach. The visual system draws from the natural elements of spices—vivid colors, distinctive aromas, soft textures—translating them into an immediate, immersive design language. Rather than depicting the product directly, the identity evokes its essence, creating a coherent, cross-category expression that supports growth in new markets while preserving an emotional link to the brand’s origins.