Carvico

Carvico is an Italian company specialized in the production of high-performance technical fabrics. Founded in 1962 and based in Carvico, Italy, the company is a leading supplier of textiles used in sportswear, swimwear, and sports equipment. Carvico is known for its high-quality, innovative fabrics, which include elastic, compressive, breathable, and UV-resistant materials.

Repositioning and rebranding of Carvico, to ensure its image reflects how the company keeps up with the times, both in terms of technology, quality and research. Additionally, the company aims to enter the B2C market, and needed a consumer-friendly identity able to embrace the sport products’ category, consistent with the end use of the textiles produced by Carvico itself.

We designed an identity based on a bold and extended sans serif custom typeface, which was used to build the logotype as well as the typographic visuals the branding is based upon. A second version of the custom typeface was designed, inspired by the threads of Carvico’s fabrics. Overall, the visual identity is clean and technical inspired, featuring a grotesque typography associated to the custom font and a collection of icons and symbols, descriptive of the products.