Chobani Creamers

Chobani® is America’s number one Greek Yogurt made the right way and not genetically modified (no GMO ingredients), with only natural ingredients and a higher protein content than traditional yogurt. The company produces a variety of Greek yogurt products, oat drinks, and snacks and has also expanded to non-dairy, plant-based products such as dairy-free vegan yogurt and oat milk. Another fundamental aspect of the company is its mission; in fact, Chobani describes itself as a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. A deep commitment to social impact that extends beyond the product, striving to uplift the community.

For this specific product, the goal was to start from the communication and design of yogurt-based products and create a visual link between them and the world of coffee, for which this product is intended.

tarting with the primary branding assets—typography and the visual identity—we reimagined a distinctive vertical format that captures a daily ritual: the moment when, after brewing coffee, one pours creamer into the cup. The result is a bold, defining system where the flavor is communicated through an explosion of taste, with ingredients illustrated in a soft, warm, and indulgent style that sets Chobani apart from its competitors. These illustrations are placed directly on the surface, interacting seamlessly with the graphic elements and wrapping the bottle creating a 360° experience. Finally, navigation across SKUs is driven by a vibrant, joyful color palette, creating an impactful shelf presence that elevates the product to a realm of pure pleasure.