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Heinz X Inter Limited Ed.

Heinz X Inter Limited Ed.

We celebrated the best on the field.
( 2024 )
Packaging
  • CLIENT

    HEINZ hardly needs an introduction. For over 150 years, the American company has been a staple on tables worldwide, renowned for its iconic sauces that have become household names. Among them, the unmistakable Tomato Ketchup stands out as a true classic, loved for its rich flavor and timeless appeal.

  • ASSIGNMENT

    To strengthen its partnership with FC INTERNAZIONALE, this year HEINZ has decided to celebrate the team's victory in the 2023/2024 Serie A Championship with a dedicated Limited Edition. We were tasked with reimagining the iconic 500g label, aiming to blend the two identities and create a product that would appeal to both fans and collectors alike.

  • SOLUTION & PROCESS

    "Celebriamo i migliori in campo — We celebrate the best on the field". The top-down Tomato Ketchup bottle draws inspiration from its star ingredient—the Tomato. We've duplicated it and creatively transformed its leaves into the two celebratory stars, symbolizing the 20 league titles. Gold details add the perfect finishing touch, making this Limited Edition truly worthy of champions.

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