CAMÓS

Camós takes one of Spain's most iconic comfort foods and resolves its core contradiction: maximum satisfaction, zero guilt. The product makes it possible — potato-based, few natural ingredients, no béchamel, no preservatives, no lactose or gluten. Same indulgence, no trade-off.

The goal was to translate this positioning into a distinctive visual identity able to communicate the product's essence without filters, while creating strong visibility, recognition and clear differentiation across the range.

The visual identity starts from the product. The logotype is built on sharp forms inspired by the cut potato: a graphic, immediate mark that communicates the brand's essence without filters. The color system has the same origin: yellow for the inner potato, brown for the skin. As croquettes are made from the filling, yellow dominates — driving visibility and recognition. Vibrant, SKU-specific colors complete the system, creating contrast and clear differentiation across the range. Typography works through tension: bold for indulgence, rounded for softness. The tone of voice follows the same logic — direct, almost loud, using the codes of indulgent food stripped back to their core. Product, positioning and design converge into a coherent system that redefines comfort food: satisfying, and guilt-free.