Consilia

Consilia is an Italian private label offering a vast portfolio of over 1,500 products. From fresh foods and packaged goods to household essentials, wellness products, pet care, and items for the whole family, Consilia covers a wide range of consumer needs.

To differentiate itself in a highly competitive market and draw attention to its private label products, the client needed to completely transform the Consilia brand. The challenge was to redesign the brand’s entire ecosystem, creating a unique and intuitive shelf navigation experience that would make choosing Consilia products effortless and appealing.

Supermarkets can be overwhelming, with countless options vying for attention. Consilia aimed to simplify this experience by becoming a trusted guide. Positioned as the private label that "offers advice," it stands out as the go-to choice on the shelf. This vision was realized through a distinctive brand identity featuring a speech bubble integrated with the ‘Consilia’ logo, emphasizing its advisory role. A flexible typography and design system adapts to each product category, creating consistency while avoiding repetition. The result is a dynamic and cohesive identity that reinforces Consilia’s position as a reliable, first-choice brand.