Pentawards 2024

Since 2007, Pentawards has been recognising global excellence in packaging design through its annual competition. In just 17 years the competition has received in excess of 30,000 entries from over 95 countries, with winners making their mark on the global packaging stage. The Gala Ceremony is held in a different location each year, with various brands, design agencies, students and packaging experts from across the world coming together to celebrate the winning works.

Each year, Pentawards refreshes its visual identity for the current edition. These identities are developed in collaboration with top agencies from around the world. The graphics support the festival's communication throughout the year, helping to convey messages such as judges announcements, registrations opening or interviews.

Behind every great design there’s a great idea. And the idea comes in that short, shiny moment, when something enlightens us and gives us the epiphany to create something valuable. We want to recognize and celebrate that moment. We depicted the spark in a dynamic manner, creating a system where Pentawards’ symbol becomes the spark itself and synonym of the intuition, which moves, transforms and shines.