Flormar
Flormar
Rebranding of the Flormar make up retail brand. Simpler, contemporary, international: the famous Turkish brand reaches a new level of glamour.
- CLIENT
Flormar. A beauty global brand, founded in Italy and then moved to Turkey, with over 500 retail stores.
- ASSIGNMENT
Repositioning of the brand within the international market through an action of rejuvenation of its brand image.
- SOLUTION & PROCESS
Reconstruct the brand image, including the choice of a new testimonial and a new brand photographer, to build campaigns with a contemporary look, pop and colorfully rich. Restyling of the graphic identity, from the logo to the stationery, a new packaging line, setting up the definition of the new brand guidelines, including the research of a new color and a typographic system, the creation from scratch a new graphic format to use for the current and up-to-come campaigns and the limited editions.
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