Rejuvenate the brand image of the historical Italian oil brand. From logo to labels, we made a trip through Italian good taste. We built a family feeling extremely powerful on shelves.
( 2016 )
Identity,
Packaging
CLIENT
Sagra. Historical brand in the olive oil production, amongst the most important Italian brands.
ASSIGNMENT
Rejuvenate the brand image, create a stronger visual impact and unify the different products to be recognized as part of the same family.
SOLUTION & PROCESS
Creation of a new graphic label system, characterized by a diagonal band, recalling the appearance of an heraldic coat of arms, like the castle that is present in the logo. The band also changes color in relation with each product.
Restyling of the logo and creation of the new label system.
