Gran Pavesi

Gran Pavesi, leader in the Italian snack market for over 50 years, is synonymous of crunchiness and simplicity, offering crackers, sfoglie and savory snacks. The brand has evolved over time, focusing on healthier products without giving up the taste.

Gran Pavesi undertook a complete restyling of the brand, aiming to modernize its image and bring its products closer to the snack world, differentiating them from traditional bakery products.

The work started with the logo, cleaning it up and revising the underlining with sharper, bolder geometric shapes. The whole design follows the same method. The product is the absolute protagonist with a photographic approach that enhances its crispness, but portrayed on a graphic pedestal. A 2D plane that also becomes the graphic element on which the entire identity is based. Vibrant colors and essential shapes allow all references to make the products appealing and guarantee a great impact on the shelf.