Like many Italian wine companies, Bellavista found its origins in the vision of one person. It was in 1977 that a businessman by the name of Vittorio Moretti decided that he would make Franciacorta the home of a brand new wine company. Bellavista proposes a timeless style and class, the fruit of a simple approach and artisanal attention to even the smallest detail.

Franciacorta DOCG Grande Cuvée Alma Non Dosato, a new wine emerges from the collaboration between Francesca Moretti and Mattia Vezzola, Bellavista’s long-standing chief enologist. A Franciacorta that expresses a contemporary version of “zero dosage”, a cuvée realized with mostly chardonnay grapes, accompanied by 10% pinot nero.

The new image of Alma Non Dosato is linear, clean and minimal, with contemporary, striking graphics. The eye is immediately captured by an intense persian green, a color that is suspended in time, transmitting elegance and a young yet refined character. An abstract cipher emerges delicately: four circles that, starting from the center, extend out into the surrounding space, brushing against and drawing into this harmonious movement the bellavista logo. A new symbol whose roots reach down into the brand’s identity, reinterpreting it in a contemporary and modern key.

The new image responds in its aesthetic choices, to the fresh, immediate, contemporary taste of wine, so as to create a sensory link between the essence of the product and the harmony of the form.

Photo / Bruum Studio