/ The protein bar has now become an ice cream. Say hi to the yummiest gelato bar bodybuilders have ever tasted: Incredible but UAU!
With over 70 years of history in ice cream making, Sammontana is the Italians’ favorite industrial ice cream and frozen goods brand. The Group operates in 5 production sites around the country and counts over 1000 employees. Sammontana indubitably means Italian Summer.
The creation of a new product’s identity in the context of designing the packaging of the new UAU! ice cream proteic bars. This design should be nothing but powerful, energic and sporty.
We gave birth to a manifesto-like front pack, where the product’s peculiarities were strongly stated through a thick typography, a graphical product image presence and a strong background color.
Creation of naming, logo and brand identity of the product, following art direction of the photographic shooting of the still. Definition of a color palette and a typographic ecosystem.