/
All
/
Identity
/
Packaging
/
Digital
Pick UP!
/identity /packaging
CLITA
/identity /packaging
Leibniz Design Relaunch
/identity /packaging
Sammontana “I Classici”
/packaging
Roncadin Extra Voglia
/packaging
Bahlsen Seasonal 2021
/packaging
Ginori LCDC Collection
/identity /packaging
Cantina Puiatti
/identity /packaging
The Perfect Pop
/identity /packaging
Bahlsen Global Relaunch
/identity /packaging
Why Run
/identity
C’è di Buono in Italia
/packaging
Gocciole Coconut
/packaging
Voiello “La Scaramantica” 2020
/packaging
Famiglia Crispino
/identity /packaging
Sammontana Gruvi
/identity /packaging
Rana Duetto
/packaging
Sammontana UAU! Bars
/packaging
Sella&Mosca Bitter
/packaging
Sir Winston Attivatè
/packaging
Voiello “La Scaramantica”
/packaging
Bellavista Alma Non Dosato
/packaging
Sammontana UAU!
/identity /packaging
Sammontana cakes
/packaging
Pedon
/identity /packaging
Mutti Limited Edition
/packaging
Calligaris
/identity
CODE by Calligaris
/identity /packaging
Fast & Fresco
/identity /packaging /digital

Auge Design Srl

Address /
Via Gino Capponi, 26
50121 Firenze – Italy

Contact /
+39 0550209450
info@auge-design.com

Follow /
LinkedIn
Behance
Instagram

  • Profile
  • Contact
  • Shop
Work
  • Work
  • Profile
  • Contact
  • Shop
next
previous
/packaging
Roncadin Extra Voglia

/ Restyling of the identity and the packaging range of Extravoglia by Roncadin, an extra thin pizza with an extra good taste!

More Info
Client

Roncadin is a family story that began in 1968. They are producers of quality Italian pizzas, for both their own brand and for other private labels. The 450 different recipes developed by the company are produced for the largest Italian, European and American distribution chains.

Assignment

The complete restyling of the Extravoglia range, which is the core line by Roncadin. The challenge was to enhance the lightness of the dough, but at the same time the richness and quality of the filling.

Solution

After defining a new logo for the Extravoglia line, we emphasised the main element, the pizza, making it the protagonist of the pack. From a photographic point of view, we preferred a ‘tastier’, more natural lighting style, set on a cleaner layout with the shot defining the graphical system. To better distinguish the references from each other, we have created a color palette, which through the stamps and especially the sides of the pack, immediately creates a strong and distinctive result on the shelf.

Process

Restyling of product’s identity and packaging, starting from the logo “Extravoglia”, following art direction of the photographic shooting, definition of the color palette of the 13 references.

Year / 2021
Credits /

Photographer: The Food Pirate

Share /
Facebook
Pinterest
Twitter
/ Related case
C’è di Buono in Italia
/packaging
Famiglia Crispino
/identity /packaging
Rana Duetto
/packaging

Auge Design Srl

Address /
Via Gino Capponi, 26
50121 Firenze – Italy

Contact /
+39 0550209450
info@auge-design.com

Follow /
LinkedIn
Behance
Instagram

Auge Design is proudly partner of Auge Headquarter