/ New identity for Attivatè, the black tea that works like a coffee. Wake up folks!
Born in 1882, the German brand originally named TEEKANNE invented in 1913 the tea bag as we know it, and named it “Pompadour” as a tribute to Madame de Pompadour and her bags. Today, the POMPADOUR brand headquartered in Bolzano offers successfully the widest range of teas on the italian market.
Designing the identity of an innovative range of black tea that wants to be a coffee. Attivatè is indeed a new functional black tea, enriched with green coffee, coming in two flavours (Cocoa+Honey and Mate+Lemon) and giving a stronger energy boost with less side effects than coffee.
A vibrant and unexpected packaging that breaks the conventional rules of the warm and delicate tea shelf, through an illustrated visual that summarizes perfectly the product concept: pure energy!
New product naming. New identity. We designed the main visual representing a colorful and energetic burst of light on a black background coming out from a cup of tea, supported by a custom hand-drawn typography that matches the flat and dynamic style of the illustrations, and by smart headlines throughout the pack.
/ Attivatè is much more than a black tea. It has a quantity of caffeine similar to that of a cup of coffee, but with an energizing effect that lasts longer. For a clear mind and great ideas!