Pitti Taste is a biannual fair in Florence, Italy that celebrates all things culinary. The fair is a meeting point for food lovers, professionals, and enthusiasts to showcase, taste and discover the latest trends in the Italian food and beverage industry.

The 2023 edition of Pitti Taste promises to be a celebration of Italian culinary and cultural heritage, with a fresh twist that showcases the spirit of improvisation and creativity that Jazz music embodies.

The creative concept behind Pitti Taste 2023 is centered on the idea of “Jazzing up” the traditional culinary experience, infusing it with the improvisational spirit of Jazz music. The vibrant and colorful artwork is inspired by Jazz instruments and rhythms, conveying a sense of energy, creativity, and fun. The tagline “Jazz up the Taste” captures the essence of the concept, inviting visitors to experience a new, exciting and innovative culinary journey that showcases the rich heritage and ongoing creativity of Italian cuisine.

The vibrant and colorful artwork was prominently featured on outdoor posters in Florence, catching the attention of passersby and creating a buzz around the event. In addition to traditional posters, we have also created eye-catching video posters that were displayed on digital screens in high-traffic areas, further increasing visibility and engagement. To reach a younger, tech-savvy audience, social media channels such as Instagram and Facebook were utilized to share the Jazz-inspired design and promote the event to a wider audience.

Photo: AKAstudio-collective
Animations: Eduards Balodis