Roncadin is a family story that began in 1968. They are producers of quality Italian pizzas, for both their own brand and for other private labels. The 450 different recipes developed by the company are produced for the largest Italian, European and American distribution chains.

The complete restyling of the Extravoglia range, which is the core line by Roncadin. The challenge was to enhance the lightness of the dough, but at the same time the richness and quality of the filling.

After defining a new logo for the Extravoglia line, we emphasised the main element, the pizza, making it the protagonist of the pack. From a photographic point of view, we preferred a ‘tastier’, more natural lighting style, set on a cleaner layout with the shot defining the graphical system. To better distinguish the references from each other, we have created a color palette, which through the stamps and especially the sides of the pack, immediately creates a strong and distinctive result on the shelf.

Restyling of product’s identity and packaging, starting from the logo “Extravoglia”, following art direction of the photographic shooting, definition of the color palette of the 13 references.

Photographer: The Food Pirate