I Pronti Pedon wins the Brands Award 2019.

We are proud to announce that our packaging “I Pronti” Pedon takes home a gold medal in the category “Rice, cereals, legumes and flours” at the Brands Award 2019.

Brands Award is the only italian award that rewards the best annual brand performances in consumer goods through objective and verifiable criteria that involve final consumers, modern retail and the social world.


Auge Design wins a Silver Clio 2018.

We are very excited to announce the news that the Mutti Special Edition entry has won a silver statue in the 2018 Clio Awards!

The Clio Awards- known as the “Oscars of advertising”- is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent.

We’re delighted to share that we’ve added a new award trophy to our collection! Congratulations to everyone involved.

Wake us up when September ends!


We get a diamond called Mutti.

The international jury of Pentawards, the first worldwide competition devoted exclusively to packaging design, has announced the 2018 winners: Mutti Special Edition won the Diamond Pentawards 2018, first time ever for an italian design agency. We are very proud of this!

And what a great location: this year, the 12th edition of the Pentawards was held at the iconic Solomon R. Guggenheim Museum in New York.

” …When choosing the Best of The Show – Diamond Pentaward winner, the jury and its president have a transparent ability to reach a unanimous decision with little or no effort every year. Mutti, the 2018 Best of the Show – Diamond Pentaward winner, designed by the Italian studio Auge Design, presented no challenge to this year’s jury, by giving them no alternative but to award it with nothing less than the highest level of recognition for packaging design accredited by Pentawards. The limited-edition range of traditional Italian tomato-based ingredients have been given a new lease of life, with a blend of past and future through an intricate system of symbols, that not only represent the different types of tomatoes and sauces in the range but that also become a powerful pattern, resonating throughout the entire range. Starting from the original format, the range has been adorned with a new glamorous and luxurious feel, with a high-end gold foil finish contrasting with the ivory silkscreen surfaces. This is a design that will now join an exclusive Pentawards club, being only the 13th recipient of the Best of The Show – Diamond Pentaward crown since the Pentawards begun.”

Pentawards Team


Mutti Special Edition wins Best of Show!

We are proud to announce that Auge Design takes home the “Best in Show” ackowledgement at the 2018 Dieline Awards. The coveted Dieline Awards “Best of Show” prize recognizes the highest rated project among all 1400 entries in the entire competition. Thank you so much to The Dieline staff, our client Mutti Pomodoro in the persons of Francesco Mutti, Mariacamilla Morino and Giorgia Ciulli.

You can read all about it here!

Intern graphic designer wanted

We are currently looking for a young graphic designer who wants to join our design team in Florence.

We are not looking for someone with a lot of experience but someone who’s willing to do good work and learn along the way. Looking for potential, and we’re willing to help you grow.


Must have:

  • good portfolio
  • Self-motivated
  • Aptitude for teamwork

Send application to: info@auge-design.com

New Client: Morato Pane

We warmly welcome Morato Pane as a new client at Auge Design. Morato Pane engages in the production of bread. The company was founded in 1970 and is based in Altavilla Vicentina, Italy.

New Client: Calligaris

We are extremely proud and excited to say welcome to our new client Calligaris, historic italian furniture brand. Calligaris is currently present with over 70 single-brand stores in major cities around the world including: Rome, Barcelona, Paris, London, Istanbul, Moscow, Beijing, Shanghai, Seoul, New York, Washington, Miami and Toronto.

ADCI 2017. We got a silver.

Auge Design has been awarded the silver to Art Directors Club Italy 2017 for the Fast&Fresco packaging series. Our team is thrilled and very proud of this award!  Well, that’s just the beginning.

Fast&Fresco Take Away!

Fast&Fresco has launched a successful new single-dose take-away pack with an innovative design that allows to hold the container without burning. Designed by Auge Design. Now on Packaging of the world!

Auge Design for Atelier Marco Bagnoli

We are proud to working for the grand opening of the Atelier Marco Bagnoli, on May 5th 2017 in Montelupo Fiorentino. The Atelier is the new studio of the artist, a polyfunctional space of innovative conception.

Working closely with the Artist, Auge Design were responsible for the visual identity, exhibition and invitation design.

New Client: Mutti

We’re happy and proud to start working with our new client Mutti, the most beloved tomato brand in Italy. We are literally very excited about this new partnership, and will have things to show in a very near future!

New Client: Cabrioni

We warmly welcome Cabrioni as a new client. Auge design is responsible for creating a new brand identity system and packaging design. Details of the project will be announced in due course!

Home sweet home

Auge Design is proud to announce the opening of the new Florence office location at Palazzo Capponi, located on Via Gino Capponi #26.

Construction took place in 1702-1717 using designs by Carlo Fontana, and completed by Alessandro Cecchini. In 1788 the palace was inherited by Pier Roberto Capponi and later his son, Gino Capponi, a 19th-century Italian statesman and historian.

The interior has a theatrical entry staircase in pietra serena with a ceiling frescoed with an Allegory of Triumph. The well has a grotto-like fountain with nymph statues. Among the painters here and in the rooms were Matteo Bonechi, Atanasio Bimbacci, Giovanni Cinqui, and Giovanni Camillo Sagrestani. The palace has a small private garden.

Tanta roba.